How to Create An SEO-friendly Content Structure?

Without an SEO-optimized website, you could miss thousands of visitors.

Why? A search engine initiates 93% of all online experiences. Visitors conduct over 3.5 billion searches each day on Google. It's the world's most popular search engine.

You can drive relevant traffic to your site without having to pay for advertising when you create SEO-friendly content. You'll learn how to create an SEO-friendly content structure in this article by following step-by-step guidelines.

Already on the edge of your seat? Go on.

What Does SEO-Optimized Content Mean?

SEO-optimized content ranks highly on Google and other search engines. It's because of relevant and traffic-generating keywords.

Content that is SEO-optimized has the following qualities:

You design your site's content around your target search keywords, so Google can easily find it
A comprehensive and compelling answer to your audience's biggest questions
A content that keeps readers engaged from beginning to end
Conforms to the intent of the searcher

Is it so essential to respond to your readers' questions? Wouldn't it be better to simply "stuff" your content with traffic-generating keywords? To compete better with your competitors?

It isn’t the case as Google has become much more sophisticated at assessing content quality. They're using more than 200 factors to check content quality.

In the end, all these factors boil down to one question: "Does the page provide users with the information they are seeking?"

If you say yes, Google's ranking will rise. Otherwise, the page keeps drifting back down the Google Search results.

Creating SEO-friendly Content

Once you have an understanding of what SEO-friendly content is, let's dig deeper into how you can create it.

Following are the steps in the process.

Step 1: Find Keywords for Your Content

It's crucial to optimize your content so that search engines will find it. Finding the right keywords for it is called keyword research. You can use it to find out what search words your prospects are using to find the answers to their questions on search engines.

Without targeting the right keywords in your content, even if your content quality is the highest, you won't receive search traffic.

Then what qualities should a good keyword own?

Directly related to your main business.
Search volumes are large on a monthly basis.
Also, your competitors are pursuing it.
Is not dominated by multimillion-dollar brands or incredibly authoritative sites.
Have the same goal as the searcher.

How do you come up with keywords like this?

Besides competitor analysis, search trend analysis, keyword sentiment analysis, and overall competitiveness are also part of keyword research for content.

Your SEO strategy will either succeed or fail based on how accurate your keyword research is. So ensure you do it right or ask a professional or platform with experience to assist you.

Step 2: Comprehending Search Intent

Choosing the right keyword and creating content based on search intent is very important.

No matter how high-quality your content is and how well-optimized it is for SEO, if it doesn't align with the search intent and target your ideal keyword, Google won't rank you.

How do you define search intent? The idea is that Google is looking at what people actually search for when they enter a keyword.

Do people search for a brand when they search for an apple or a fruit?

The same question applies to those searching "email marketing." Are they looking for a definition of the term, the best tools for email marketing, or some specific service for email marketing?

Creating content that targets your target keyword's search intent is helpful. If you search for your keyword on Google and compare the top 10 results, you will be able to do this. As per Google, top-ranking pages are aligned with the search intent of the keywords they target.

Use similar content angles to learn from their approach.

Step 3: Establishing Content Benchmarks

Having located the right keyword and a clear understanding of the intent behind it, you are ready to move forward. The time has come to create content.

How should you structure your content? Should it be long, structured, keyword-optimized, or linked?

Analyze your competitors' content benchmarks to answer these questions. You can open separate tabs for the top 10 results after searching for your target keyword.

Each of the results has the following characteristics:

Count of all words
In what manner are keywords used in the introduction and subheadings?
Image count in the content
Links externally and internally
Examples, case studies, or data used in this content

Now you have a simple task to do.

You need to produce content that is better in each of those areas than your competitors. Make sure that your content is at least 3,000 words if the top 10 search results have an average content length of 1,500 words. Like your competitors, use more screenshots, data references, and examples than they do.

What's the reason? So that you can present your content in a more comprehensive manner. It's also to compare more favorably with your competitors.

So, you'll rank higher for your target keywords in search results.

Step 4: Constructing Your First Draft

Once you've established your benchmarks, it's time to produce pieces that will interest people to read.

Focus on crafting better content than your competition at this stage instead of optimizing for SEO. In each article, address one or two questions your readers have. Write clearly-worded, straightforward articles that readers can readily comprehend.

After you have finished your draft, you can move on.

Step 5: Making Your Content SEO-optimized

It's time to optimize the content for SEO now that you have it.

Ensure your content answers the central questions of your audience. Then attempt SEO optimization.

Create such content and use your target keyword and variations of it. Here are the places where you should use your keyword:

During the title tag, meta description, and URL
In the H1 heading
The first 100 words of your post
In no less than three subheadings that have H2 and H3 tags
The alt text of the images which your content contains
As natural as it gets in the body of the content
Text that anchors internal links
In the ending paragraph

Killer Tips:

You can find the top 10 questions people also ask about your target keyword by searching Google and copying them.

Put all the questions you copied in the previous step in an FAQ section and give a one- or two-line answer to each of them.

It's done, and you've optimized your content for SEO. Still, you haven't finished.

The SEO Checklist for Optimizing Your Content

To fully optimize your content you need to consider more than just the basic on-page SEO. The following checklist will help you optimize your content for SEO.

Firstly, ensure your page is

Indispensable
Loads in a matter of seconds
Designed to be responsive
Compared to your top 10 competitors, more detailed and comprehensive.

Secondly, use the keyword

In the title, URL, and meta description.
During the first 100 to 150 words of the page.
Naturally throughout your content.
Within H1, H2, and H3 tags.
In the end.
As the alt text of your images.

Just follow all these tips and your content is sure to rock the search engine.

Contents That Are SEO-friendly: Best Practices

Content optimization and using keywords are crucial. Yet, you must structure your content properly. How to check if article is SEO friendly? You can do this by following these quick tips.

1. Provide Brief Introductions

Your introduction should not exceed 150 words (including the keyword). Online users of today don't have time for lengthy and vague introductions.

Start with what your readers will learn in your article, then move on to the main point.

2. Structure Your Content in An Engaging Way

Make sure you format your content correctly to keep readers engaged. This is how you do it:

Introduce the topic briefly.
Organize your article into subheadings.
Subheadings should not contain more than 300 words of content. When a section becomes too long, you can break it up using the H3 and H4 tags.
Short paragraphs are better than long walls of text. Use one to two lines (maximum three lines).
Make frequent use of bullets and lists.
Highlight your content's most important points with bold, italics, or underlines.
In each section of your article, include an image or screenshot.
Use SEO friendly words

To decrease the site's bounce rate and increase session duration, follow this content format. These factors will boost your SEO.

3. Embrace Elements That Are Worth Linking To

Adding links to your content will help you get backlinks from other high-authority sites (essential for SEO). In your content, you should include the following elements.

Take a more comprehensive approach to content marketing than your competitors.
Include screenshots, videos, and images.
Besides primary and secondary sources, you should use original research to support your arguments.
Use examples frequently.
Make your content visual by including an infographic.

Your content will rank higher if it receives more backlinks.

4. Be Careful When Using Internal And External Links

Search engines crawl your site deeper when you have internal links. This keeps your visitors on your site for a longer period of time. Furthermore, external links increase credibility in the eyes of search engines. Readers of your content also value it.

Where relevant within your content, link both internally and externally. You can also use seo-friendly article writing tools.

FAQ

What are SEO-friendly URLs?
         Ans.   The goal of SEO-friendly URLs is to meet the needs of users and search engines. It is important to keep URLs short and keyword-rich when optimizing for SEO.
      2. Is long-form content better for SEO?
      Ans. In addition to being more engaging and shareable, long-form content has proven to perform better in search engine results.
   3. Does number of pages affect SEO?
      Ans. SEO is unaffected by the number of pages. The SEO benefit of more pages is that they can rank for more keywords if they contain more content. In contrast, a large number of pages with the same content can negatively impact your search engine ranking and traffic.

Are You Prepared for The Journey?

This article demonstrates that creating SEO-friendly content isn't rocket science. But, it does take time. The content strategists and writers will save over half their time since I covered everything but the writing! Start your own content marketing campaign today!